Established all the way back in 1970, San Diego Comic-Con is still one of the largest annual conventions in North America, frequently packing well over 100,000 attendees into San Diego Convention Center’s many different halls. While it was originally an event strictly focused on celebrating comic books,San Diego Comic-Conhas expanded exponentially in the last few decades, to the point where it now encompasses practically every facet of the pop-culture world, from movies to TV shows to video games.

Along with some exciting announcements and reveals from major companies, San Diego Comic-Con is also home to a wealth of exclusive merchandise from a variety of vendors. This year,Mattelhits the SDCC floor once again, bringing with it toys and collectibles fromBatman, Deadpool,Star Wars,Jurassic Worldand so much more. All of the collectibles listed below are set to go live on Mattel’s website on July 25 at 9am PT.

Approximate Retail Price: $40

2024 marks Batman’s 85th anniversary, and to celebrate Mattel has launched a few different waves of exciting toys and collectibles, some of which are due to release during San Diego Comic-Con. The Little People I Am Batman pack is one such collectible. This adorable little set collects all six live-action blockbuster Batmen, from 1986’s Michael Keaton, all the way up toThe Batman’s Robert Pattinson.

Approximate Retail Price: $50

Another one of Mattel’s celebratory 85th anniversary Batman sets, this Hot Wheels 6-pack collects some of the most iconic Batmobiles in DC history. Almost every live-action Batmobile is included in this pack, ranging from Adam West’s 1966 classic, to Michael Keaton’s 1989 Batmobile, to Christan Bale’s Tumbler, and a few in between. TheBatmobile fromBatman: The Animated Seriesalso makes the cut. Each Batmobile comes with a small figure of its resepctive Caped Crusader.

Approximate Retail Price: $20

This SDCC-exclusive Hot Wheels set references one of the most iconicMarvel comic runsof all time, with it depicting a Symbiote-suited Spider-Man in a black Spider-Mobile. When buying this Secret Wars Hot Wheels set, fans have a chance of getting a rare Chase version that instead depicts Wolverine in his brown and yellow suit, riding a mini blue X-Jet.

UNO Show ‘em No Mercy: Deadpool

Approximate Retail Price: $19.99

As if the standard UNO game doesn’t end enough friendships, UNO Show ‘em No Mercy offers an even more brutal iteration of the card game that introduces even wilder Wild Cards, and even more severe punishments. This SDCC-exclusive version of UNO Show ‘em No Mercy features a Deadpool makeover.

MEGA Monster High Frankie Stein’s Boo-k Lab

Link to MEGA Monster High Frankie Stein Book-K Lab on Mattel’s Website

Made to look like a Monster High diary on the outside, thisMEGA construction setopens out to reveal a brick-built lab equipped with a range of different accessories, all in keeping with the set’s bold black and white color scheme. Along with some glow-in-the-dark bricks, this set also includes a Frankie Stein figurine.

Approximate Retail Price: $75

According to Monster High lore, Ghoulia is no longer simply dressing as her favorite superhero, Deadfast, she’s actually taken on the mantle, and this SDCC-exclusive doll represents that major change. Deadfast Ghoulia comes with a few different accessories, including a mini comic book showcasing her new look, and fittingly dynamic display stand.

A blast from the past,Mattel is bringingStreet Sharksbackto the fore, and this SDCC-exclusive Ripster is a great new addition. Based on his appearance in the Season 3 episode, “A Shark Among Us,” this Ripster collectible comes with a leather jacket and matching shades, and comes in some heavily stylized retro packaging.

Approximate Retail Price: $45

Based on his iconic WrestleMania XII Iron Match appearance, this SDCC-exclusive WWE Shawn Michaels figure is decked out in the wrestler’s striking all-white outfit. This figure comes with a few different heads and arms, as well as a zipline accessory, allowing fans to recreate one of Michaels’ most famous entrances.

Celebrating one year since the release oftheBarbiemovie, this Barbie MiniLand set captures Ken’s expertly-named Mojo Dojo Casa House. All three floors of Barbie’s repurposed home are present in this mini set, as well as some extra furniture, accessories, and a 1.5" mini Ken doll, kitted out in his all-denim outfit.

Approximate Retail Price: $30

A celebration of one of the late singer’s most memorable Hollywood cameos, this SDCC-exclusive collectible capturesJimmy Buffett’s brief appearance inJurassic World, where the singer is seen sipping on some margaritas while being swarmed by some Dimorphodons. Standing atop a large margarita glass display stand, Buffett can be rotated while dinosaur sounds play.

Link to Masters of the Universe Origins Multipack on Mattel’s Website

Finally separated from one another,Masters of the Universevillain Two-Badis given its own multipack. Now appearing as Tuvar and Baddrah, these villains come with an additional torso that transforms them into Two-Bad, as well as The Anicent Mirror of Avathar. This multipack also comes with a two-sided mini comic.

Celebrating the25th anniversary ofStar Wars: The Phantom Menace, this SDCC-exclusive Hot Wheels set captures the chrome Naboo Royal Starship in miniature form.

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