Any fans geared up forShe-Hulk’spremiere will have to wait a bit longer, 24 hours to be more specific, the brand-newMCUseries moves from its original Wednesday slot to Thursdays according to Marvel Studios’ own announcement.
Up to now, Marvel shows on Disney Plus have shuffled between releasing new episodes on Friday and Wednesday, with theLokibeing the one series that moved the MCU to the middle of the week as opposed toWandaVisionandThe Falcon and The Winter Soldier. However, with Disney also having to juggle new Marvel content with its equally popularStar Warsspinoffs, the company has tinkered its approach several times in order to find the perfect streaming cadence.
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That’s likely to be the main culprit here, as Marvel confirmedShe-Hulkwill permanently move to Thursdays, starting with its premiere in just a couple of weeks on August 18, although no statement was made on whether this will affect other MCU content. The move also comes on the back ofAndor’slatest trailer pushing back its releasealmost a month later, though theRogue Oneprequel will come out on the same days as the animatedStar Wars: The Bad Batchin late September.
Disney’s most recent experiment sawMs. MarvelandObi-Wan Kenobibriefly overlap with each other, a puzzling decision that is speculated to have had a small negative impact on viewership on the first few days upon their release. The return to separateMarvelandStar Warsdays in all likeliness will spread content better and provide further analytics results for the company.
The release timing for streaming shows is surely a key component of Disney’s content strategy moving forwards, and though it’s beyond doubt that executives have allowed room for experimentation, some of these decisions are somewhat questionable. This topic will become crucial, especially once Marvel starts churning more content like the animatedWhat If…?’ssecond season orSpider-Man: Freshman Year, which could coincide with live-action production, the same way it’s happened forStar Warsalready.
Even when movies likeDoctor Strange in the Multiverse of Madnesshave been added to streaming, these also come out the same day as new episodes forMs. Marvel, thusposing a similar conundrum toAndorandThe Bad Batchnext month of fans having to choose which they should allocate their time to.
